My target audience is for teenagers to woman in their mid twenties. For those who like the floral scents which are girly and strong willed.
I chose a model who is in matching age with who I would like to purchase this perfume. so this would give the audience an idea of who the product is for. I gave my model flowers to match the theme and the scents this is how I represented the theme of Kai. I chose the colour pink as it is a stereotypical colour for females which helps match my target audience.
I think that this perfume would feature in woman teenage magazines or websites such as cosmopolitan as this is a site that girls frequently look at. As they are flicking through the magazine they will come across this colourfully pink perfume advertisement. My advert will eventually make it to the television adverts so it can become more public and recognised and become wanted all round and more famous.
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