The Woman In Black- Horror
The Woman in Black is a 2012 British-American supernatural horror film directed by James Watkins and written by Jane Goldman. The film trailer uses various techniques such as, darkness, slow gloomy music, quick edits and scary shots. Its the type of trailer you don't want to dare watch, but its something you can't miss out on. It is based on an old house in the middle of nowhere which contains dark secrets. A writer goes to the house alone and ends up stuck there with the tide. In the trailer there are rapid cut edits with dark music which makes it appeal more to the audience. Throughout the whole film trailer they have used many different variations of lighting, darker lighting occurs the most as the trailers purpose is for the thrill and the dark setting with help to set that mood. The trailer really enhances the mood to the audience as they strongly convey the horror genre to the audience and make us see all that is happening within the movie even though in the movie they are clueless. The slow music that has been put in the with the quick edits create a spooky dark mood to the audience and watching trailers without the soundtrack in the background is not half as scary compared to when there is music. When there have added music in with the quick edits and spooky/ jumpy scenes it really gets the audience interacted and puts them in the scary vibe. The setting of the movie also emphasises the scary side of the movie as it is located by the shore and shows us that the times you can leave depends on the tide arrival.The background setting throughout the movie is constantly foggy making the mood very low and gloomy. At the very beginning of the film trailer it starts off with leaving people edging for more and to continue watching, the woman at the beginning of the trailer effectively tells the main character not to go to the house he was planning on going to. As soon as we set eyes on the inside of the house we immediately get the impression that it is a very old abandoned and dark house. The effect of the photos and letters that we see that have been left behind by the previous owner shows us how far back this time was and shows the scary aspect of the old photos. The photo that is in zoom throughout the trailer has made a clear effect on the audience and they zoom in towards the house and you can see the silhouette of a woman in the window inside the house which was obviously not noticed by the family. As Daniel Radcliffe creeps up the stairs slowly with background music adds affect as you are left wanting him to stop continuing up the stair but can't help but watch him proceed. Soon after the first scene This captivates the audience in the perspective that they are left wondering why he was advised not to go. Halfway through the film trailer it shows the upstairs corridor with the dark lighting filming the farthest door in clear shots with all around it being a blur.
Throughout the film trailer there were quick edits along with dark music making the audience wanting to turn down the volume whilst they jump at the quick edits. As you can see in the film trailer they show you scenes with little details that don't reveal much and still manage to keep you interested which will therefore encourage you to go and watch the movie. Other conventions conclude of quick edits following along with the actors names. The start of the trailer also shows the companies involved with the making of the film. The trailer grabs the audiences attention by making them feel more involved. Adding the fast paced edits when the tension is high showing the emotions on the characters faces during different times making it more interesting. The first shot taken shows the audience clearly where the film is set and taking place and due to the camera work we can also see where the tension starts to take place as the audience now knows the surroundings. The shot shows a dark and mysterious atmosphere engaging the audience even further. Its then built up even more when there is a fast sequence of edits which has a changing technique of chime bells. The chime bells add effect as it starts off slow to begin with and then the pace picks up throughout adding tension. The bells then get faster leaving the audience waiting for something to happen.
The dolls portray a disturbing scene as it adds emotion to the audience that they would feel whilst watching this trailer. It shows tension as the doll is staring into the middle of nowhere this creates the atmosphere to show the mystery within the trailer.
