Assignment 2 - Explanation

Music promotion campaign

My target audience is aimed girls who are of the age of 13-25. This is because the lyrics rate to break up therefore it helps to take girls through a heartbreak in order for the to be able to deal with their problems and relate to what is being said in the song. The genre clearly will not appeal to everyone so  the target audience will be for the country style lovers.

In the interview we tried to relate as much as possible the the target audience and speak to their level so that it could be as inspirational as possible. We asked questions on how they got started in the industry so that young girls who aspire to be musicians and after reading the interview will know the pathway to their futures and will give them a lucky head start in their future careers. We asked all the artist individually how they felt at first been in a group rather than solo artist and towards the end asked how they felt about it now and since there is talk on needing more female girl band this may inspire young girls to gather a small group of friends who are talented vocally and come together to form a band.

In my album cover the girls all stood upon the staircase and one of which is holding a guitar in their hands since the guitar is the main instrument used. They all are looking directly into the camera to add affect, as it usually shows the viewer that they are looking directly at them and talking to them. They are all in dark clothing to convey the fact that all songs are about heartbreak. Ask make up has been done darker this also matches the theme.

Keeping the conventions we took multiple shots with the bands standing together so that we could use the best shot for the album cover and a different but similar photo for the magazine spreadsheet. We've kept the colour themes the same colour wise and Kate the guitarist features with her guitar in both.

A few links used include the name of the album as it was mentioned in the interview also the individual styles of the girls and the style of the music lyrics along with it. The reasoning behind the name matches the style of music which is country, the basis behind the name was to express heartbeat which matches the lyrics to every song in the album.

Assignment 2 - Album cover

Assignment 2 - Magazine page

Assignment 2 - Interview

Interview with Vanquish:

Hi girls, Welcome to the show, we are delighted to have you here and are eager to ask you questions on your outstanding X-factor accomplishment and your bright future ahead of you all.

Response: Hello, thank you for having us we are very excited to share wth you all.

Question: Okay so, how did you know that music was the industry that you all wanted to be a part of?

Response: Poppy: Well I remember sitting down on the floor of the lounge with my family sitting in front of the television every Saturday watching my idol Leona Lewis and just saying to my family " Mum and Dad that going to be me up their one day" and here I am today.

Katie: I have always sang since a very young age and have always been told from close friends in family that I can sing and I took recordings after recordings and just fell in love with the whole musical feeling.

Lily: Well to be honest I had never really had the confidence to go up on stage by myself and had always wished to be in a girl group which is why I am very fortunate today. I was always part of a big choir with all girls which is where I can sing more comfortably and confidently in a crowd. But yes I could mot be any happier and luckier to have these amazing girls by my side.

Kate: Myself and my sister used to have a small youtube channel where we would sing medleys of our favourite songs together and upload them. It became quite successful receiving lots of heartwarming and boosting comments which made me captivate the confidence to audition.

Question: And do you ever wish that you could have carried out a solo career instead of as a group?

Response: Poppy: Honestly at first I wasn't too keen on the whole girl group concept and felt a little down when they told me I wasn't strong enough for solo but meeting these girls made me really excited to start a future singing by their sides.

Katie: I honestly was over the moon to be joining a girl group because solo or not I would still living my dream and I couldn't wait to meet them.

Lily: I was over the moon because like I said I would have more confidence with these girls and i prefer more of a group effort than an individual effort, also on tour if we stay in hotels its like a weekly sleepover.

Kate: I liked the idea of just two girls singing and was a little bit disappointed hearing that there were to be four of us being scared that there would be a divide but it is not that way at all and I thought completely wrong.

Questions: So your genre of music is country.... why country?

Response: Well we chose the genre country because it is the style of music that all of us girls love listening to and its a theme we have all listened to since we were yay big. And coincidently we all auditioned singing a country song so getting together and choosing the genre it just became pretty clear that country was the one that we would go for. The reasons why we love this genre is because it allows you to pick any pace of song that you please and you can really add lyrics from the heart and make it a slow song with a twist which hits your emotions harder than a rock song would for example.

Questions: Who has always been you music inspirations?

Response: Poppy: Like I mentioned previously I have always been so inspired by leona lewis and she is just the person I have always aspired to be like. Overtime I step on stage my mind goes to her and she is really the only reason behind me wanting to sing in he fist place.

Katie: My music inspiration is probably Carrie Underwood since she is a female country music idol and she has had an amazing country music career whose songs are popular worldwide and she accomplished all that she has by herself without any aid.

Lily: My idol would have to be taylor swift since she is a woman who is probably looked up to by so many teenagers and even woman who are of middle age audits jus mazing to see how much she has impacted the lives of others so yes my goal is to be looked up to as my as her.

Kate: My answer is going to have to be the same as lily since I agree with everything she has just mentioned and to me I could listen to her songs endlessly and they never age. The way that she writes songs is also just so flawless.

Assignment 2 - Analysis

Fluer East is a singer, songwriter, rapper, dancer and fitness model. She is 29 years old and was born on the 29th of October. In 2005 she entered the X Factor as a girl band 'Addictive Ladies' and later in 2012 she then launched a solo career. She entered the X Factor again in 2014 and came runner up, she was the show's first contestant to to reach number one on the UK iTunes store during her performance of 'Uptown funk'.

Genre:

The genre of Fleur East's new and upbeat song 'Sax', would fall under the category of pop. This is one of the most popular genres as a variety of different audience's listen to this type of music.

Conventions:

The conventions of this album cover would be the link that it has with the genre as well as the style of her music video.  The main focus of this album is the artist Fleur East which is made clear by the fact that she is the main focus of both her album cover and her music video. As you can see she is the only person on her album cover and the type of shot taken is straight on even though she has her body tilted. In her music video she has various other dancers surrounding her but they are mainly in the background throughout and in several quick cuts she is solo. The bright colours in the video can show her inner happiness and same with the dancing.

Production techniques:

Here they use very bright colours for the colour scheme, they haven't used a wide variety of colours they have kept it bold and simplistic, The have used 5 bold colours which really catch your eye and draw you into this album cover. Fleur is clearly seen as she is right in the centre of the album cover as well as the music video which makes her the main focus. There are four costume changes throughout the four minute video. As far as the music video is concerned there are rapid cuts throughout the whole video this makes the video flow a lot more and enable them to change her costumes effortlessly and almost magically. The constant cuts the this video are very sharp and persistent and are needed almost every single second due to the amount of colour changes in the background and outfit changes.

Target audience:

The target audience for Fleur East's new album could be of all ages, there are no age limits on musical genres. This album would attract all ages and all genders. For gender it would fall towards female slightly more than male but it is still an upbeat and funky song that is enjoyable for any type of audience. Even though I feel as if this is mainly for females there are also some male dancers in the background which could imply that men also enjoy this song. Since the album cover is very bright and vibrant this will be very appealing towards the target audience, it is very intriguing and eye-catching therefore if this were to be on the shelf of a music store for example this would be one of the first to be looked at. The way in which they have presented Fleur East and the album cover in general it gives the audience a taste of what they will potentially purchase.

How the artist is represented:

The way in which she holds herself shows a sense of power and strong personality as well as being upbeat. I feel that the font of the text really stands out as it is bold and very clear. Fleur is definitely the main focus in the album cover as she is directly in the centre of it so she is the main attraction. It helps with recognition on who the album belongs to. Coming back to the font and her name is at the very top and the name of the song it in big block letters right across the cover so it is not hard to get an idea of the song name. It has a modern approach to the design and it new and in. The font is also unique as there doesn't and seem to many others that look quite like this. As for the colours it matches the music video which is her dancing and singing along to the soundtrack. In the video there is also bright colours so it goes along with the album cover. She is also wearing a casual yet slightly dressy outfit which are very bright colour wise, this goes for all of her outfits as they change rather frequently. The fact that she is wearing this may inspire viewers and potential fans to desire this look and eventually start to dress this way.

Synergy: The main source of synergy would be her of course and the bright colours that evidently stick out the most. Her costumes remain casual yet dressy and hip and the same time. Her positioning also implies that she is dancing which she is in the music video so I feel that this is the main synergy technique used.

I feel as though the colour yellow used for the background brings her out much clearer and makes her appear more sharp and it makes her the 'it girl'. Her hair is dishevelled and messy, perhaps this is because she has been dancing as shown in her music video. Through presenting this on the album cover it can show the viewer what they should be expecting the song to represent.

Conclusion:

In conclusion I think that they have impacted the audience really well through the techniques used and their ability to captivate the target audience. I think that the video was very uplifting and vibrant and made you feel as though you wanted to get up and take part in the dancing and the album cover is very eye-catching and is the first album you would think to look at and purchase.

Terminology

Media production
Representation