Assignment 2 - Explanation

Music promotion campaign

My target audience is aimed girls who are of the age of 13-25. This is because the lyrics rate to break up therefore it helps to take girls through a heartbreak in order for the to be able to deal with their problems and relate to what is being said in the song. The genre clearly will not appeal to everyone so  the target audience will be for the country style lovers.

In the interview we tried to relate as much as possible the the target audience and speak to their level so that it could be as inspirational as possible. We asked questions on how they got started in the industry so that young girls who aspire to be musicians and after reading the interview will know the pathway to their futures and will give them a lucky head start in their future careers. We asked all the artist individually how they felt at first been in a group rather than solo artist and towards the end asked how they felt about it now and since there is talk on needing more female girl band this may inspire young girls to gather a small group of friends who are talented vocally and come together to form a band.

In my album cover the girls all stood upon the staircase and one of which is holding a guitar in their hands since the guitar is the main instrument used. They all are looking directly into the camera to add affect, as it usually shows the viewer that they are looking directly at them and talking to them. They are all in dark clothing to convey the fact that all songs are about heartbreak. Ask make up has been done darker this also matches the theme.

Keeping the conventions we took multiple shots with the bands standing together so that we could use the best shot for the album cover and a different but similar photo for the magazine spreadsheet. We've kept the colour themes the same colour wise and Kate the guitarist features with her guitar in both.

A few links used include the name of the album as it was mentioned in the interview also the individual styles of the girls and the style of the music lyrics along with it. The reasoning behind the name matches the style of music which is country, the basis behind the name was to express heartbeat which matches the lyrics to every song in the album.